— Your Springboard to Business & Personal Success

“Crisis? What crisis?”

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” George Bernard Shaw
Have you ever faced a crisis in your business? Something dramatic and totally unexpected that you hadn’t planned for?
Regrettably, it’s a fact of life in modern business that the unexpected happens all too often, so how can you [...]

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So, you think you can’t write?

by David Cooper

Words are the tools-in-trade for a copywriter like me, so when I heard a comment about the power of words recently, I pricked up my ears.
The speaker – none other than motivational guru Brian Tracy on a fleeting visit to the UK – was talking about the power of the human mind to ‘think’, and how [...]

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“Money – That’s What I Want!”

by David Cooper

When Berry Gordy wrote the song for Barrett Strong on his fledgling Tamla label back in 1959, he probably didn’t anticipate it would be the start of an extraordinary career in music which would provide him with a multi-million dollar income and substantial wealth. (He sold Motown Records in 1988 for $61 million!)
Whether we call [...]

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How to keep your customers in a downturn

by Deborah SwallowAugust 10, 2009 Business Development

As the first signs of recovery from last year’s economic meltdown start to appear, , it’s perhaps appropriate to look at some of the business survival strategies that have helped many businesses steer the ship through the tough times – and stand them in good stead for the future. Read on and find the 10 key factors that will help you differentiate [...]

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Have you got a ‘gold medal’ in your sights?

by David CooperAugust 7, 2009 Achieve Greater Successes in Life

With so much media attention focused on Team GB’s outstanding results in Beijing recently, it’s not surprising that many busines owners are wondering whether lessons can be learned from the Olympics and the tactics employed there, which may help them achieve business success in the future.
How about you, ? Can you learn lessons from our Olympic [...]

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Simply ‘The Best’

by Deborah SwallowAugust 7, 2009 Achieve Greater Successes in Life

Ambitious sports personalities understand that however good they are, their personal best can always be improved. So, how can you take that message, , and apply it to your business?
In this article, you’ll learn some of the simple steps you need to take to make incremental improvements in performance across a wide spectrum of business areas, so you [...]

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Effective writing for websites

by David CooperAugust 4, 2009 Copywriting

We all know that websites are great vehicles for getting lots of information in front of prospective customers. These days, web pages are (relatively) quick and easy to set up thanks to applications such as Wordpress, Xsite Pro etc, so you have the ability to reach thousands of potential clients at little cost and without [...]

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Your mirror is your best friend

by Deborah SwallowJuly 28, 2009 Achieve Greater Successes in Life

A mirror is so much more than a reflection of how you look. If you use it correctly it can help increase your output AND your motivation. Read this short article to find out how.

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Just How Big Are Your Problems?

by Deborah SwallowJuly 15, 2009 Achieve Greater Successes in Life

Without a doubt, there are times when problems just seem to overwhelm us; either by their quantity or enormity. In the current economic climate especially, those problems may seem insurmountable. And unless you do something about ‘them’, they will grow and grow, leading to lack of sleep, irritability and a feeling of depression.
So if you [...]

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Selling: The 6 Key Questions

by David CooperJuly 7, 2009 Business Development

When it comes to selling, , there are just 6 key questions which any so-called salesman worth his/her salt must master. Crack these and selling becomes a breeze for anyone. You don’t need the ‘gift of the gab’ or a silver tongue, just plain, down to earth common sense.
So, let’s get to grips with these [...]

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