The Long and Short of Copywriting

by David CooperJuly 6, 2009 Business Development

One of the questions I am most frequently asked, particularly by new clients, is ‘How long should a sales letter be?’
My own views on the length of sales letters is best summed up by an article I recently read from Debbie Weil (www.debbieweil.com) which I will repeat for you here… Debbie’s thoughts coincide exactly with [...]

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Go where there’s most pain – for maximum gain

by David CooperJuly 2, 2009 Business Development

Being customer focused is a primary key to growth and profitability at any time, but in a recession it becomes an essential of business.
Why? In the current climate, many of your customers will be struggling. If you deal with other businesses, , you’ll understand how desperate they may be to survive. If you sell your [...]

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Deliverability: What stops your emails being received and read…

by David CooperJuly 2, 2009 Business Development

It’s estimated that almost 20% of legitimate commercial email is not delivered to email boxes. So if you use email to communicate with and market to your clients or prospects, you may well be missing out on a huge volume of potential sales or new customers. In this brief review we’ll look at some of [...]

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Writing backwards – an essential skill for marketers! 

by David CooperJuly 2, 2009 Business Development

Writing backwards? An essential skill?  Woa there, has Cooper finally flipped?
Before you go calling for the men in white coats, let me explain…
I recently read a piece on one of my favourite websites – Jack Forde’s Copywriters’ Roundtable (try it for yourself if you are interested in writing and creativity – www.copywritersroundtable.com).
The article was about Woody [...]

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Tips on selecting a coach

by Deborah SwallowJuly 1, 2009 Create More Freedom for Yourself

In this ever changing world, we all need a coach. Coaches even have a coach! Read these tips to find out how you can find a the best coach for you.

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Managing the Fizz: the people element in managing knowledge

by Deborah SwallowJune 29, 2009 Business Development

Knowledge management is an attitude not a process. It has more to do with anthropology than technology. It is the coming together of people, systems and processes which creates the fizz and the bubbles, the innovation and the added-value in an organisation. Read how Nokia and Xerox tackle this in their organisations.

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Twelve Principles of Governance that Power Exceptional Boards

by Deborah SwallowJune 28, 2009 Business Development

As a business expands and matures, it has a greater need for experienced guidance – elements that a board of directors can bring. Read how exceptional boards add significant value to their organisations that make a discernible difference to the growth, professionalism and the returns of the business.
 

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White Paper: measuring return on knowledge

by Deborah SwallowJune 28, 2009 Business Development

 A lot of companies downsize and outsource in order to increase efficiency without calculating the effect on their knowledge stocks.  They slim down, reduce costs and destroy assets in the process and five years on find the company is in a worse shape than it was before.  Don’t let this happen to you…

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White Paper: taking stock of knowledge

by Deborah SwallowJune 28, 2009 Business Development

 Your business can be divided into two parts: what walks out of the office at night and what remains when everyone goes home. So how much is your business worth at 11am and 10pm? Clearly, if the people are the raw material of the company’s value the difference will be large.  In that instance, the [...]

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White Paper: what is knowledge management and intellectual capital?

by Deborah SwallowJune 28, 2009 Business Development

Creating a Knowledge Management system is more than just adopting a new computer programme. The problem Knowledge Management poses is that knowledge, as distinct from information, cannot be directly managed – it’s in the heads of people.  It is only possible to manage the environment in which it is created and sustained.

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